Email was built to communicate. We use AI to make it flow.

Dvir Ben Aroya
By Dvir Ben Aroya, Updated on May 13, 2025, 3 min read

Email is the universal protocol of work. It remains unmatched in openness, permanence, and reach. Think about how email actually runs your business: every client conversation, team decision, and project update flows through your inbox.

 

But somewhere along the way, the way we use email stopped serving the way we work. What began as a tool for direct, human communication has turned into a source of cognitive drag, i.e., long threads, scattered updates, and constant context-switching.

 

Email doesn’t need reinvention, but it does need restoration. And that’s where AI comes in, not to generate more noise, but to clear the path. Spike was built to close that gap, stripping away the friction email accumulated over decades and returning it to its original purpose: clear, fluid communication.

 

This is where most companies misread what AI should do. They pile on features, automate responses, and generate unnecessary content. But for most professionals, the real issue isn’t writing emails. It’s managing the ones they already have.

 

At Spike, we do offer AI-generated messages, but that’s not the core of our philosophy. We believe AI is most valuable when it reduces noise, not adds to it, when it clarifies rather than distracts. That’s why our focus is on summarizing threads, surfacing what’s new, exposing what matters, and preserving user focus through a unified interface.

 

The insight behind it all isn’t automation for its own sake. It’s about removing obstacles. When you spend less time deciphering, clicking, switching, or searching, communication begins to feel like what it once was: direct, focused, and human.

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Clarity: Skip the clutter, get to the point

 

 

Every email user knows the pattern. Someone asks a straightforward question, and twenty replies later, the original point has vanished beneath layers of partial quotes, divergent tangents, and formatting chaos. Each thread becomes a puzzle requiring reconstruction before you can even begin to respond.

 

The traditional solution involves better search or smarter folders. But these approaches treat symptoms, not causes. The problem isn’t finding emails, it’s understanding them once found. Information exists but remains inaccessible, buried in conversational sediment. As discussed in our article on email triage.

 

Spike’s approach to clarity isn’t about helping you dig through threads. It’s about removing the need to dig in the first place. When you open a conversation, a one-line summary appears at the top, distilling the thread’s core intent. Click it, and you get the full context: key decisions, next steps, and relevant highlights, no scanning required.

 

This same clarity applies to attachments. Instead of downloading and skimming long files, AI instantly summarizes what’s inside. You see what the document covers, why it matters, and what to do next without leaving your inbox.

 

The full thread is always available, but Spike prioritizes relevance over redundancy, placing insight before noise. It’s not hiding information; it’s guiding your attention to what actually moves the work forward.

 

This transformation is subtle but profound. Email shifts from being an archive you search to becoming an interface you simply use. The difference mirrors the gap between hunting for information and having it ready when needed.

 

 

 

Flow: Communication without the click circus

 

 

Watch someone manage email in a traditional client. They read in one pane, compose in another, search in a third. Every action requires a transition. Every transition breaks concentration. This constant context-switching, this perpetual click circus, makes email feel heavier than it actually is.

 

The inefficiency runs deeper than interface design. When different aspects of communication live in different spaces, your brain must constantly rebuild context. The cognitive cost accumulates invisibly but relentlessly.

 

Spike eliminates these transitions entirely. Everything happens in one continuous space. Messages flow naturally into summaries, which reveal immediate actions. Actions are completed without leaving the conversation. AI operates in line with your natural reading patterns, not as a separate tool requiring separate attention.

 

The result matches how your mind actually processes information. When everything exists in the same perceptual frame, momentum persists. You move through email at the speed of thought rather than the speed of interface navigation. The difference is the difference between swimming and treading water.

 

 

 

Why this works

The AI industry suffers from a performance problem. Not technical performance, but theatrical performance. Products showcase intelligence through complexity: more dashboards, more settings, more visible processing. Each feature adds cognitive overhead while claiming to reduce it.

 

Spike’s philosophy runs opposite. We believe the best AI is invisible AI. Intelligence should operate as infrastructure, not spectacle. Our system learns through natural usage rather than explicit training. Preferences emerge from behavior rather than configuration screens.

 

This approach respects a simple truth: humans excel at meaning while machines excel at pattern matching. We preserve human control over judgment, relationships, and strategy. AI handles structure recognition, information retrieval, and organizational tasks. The division feels natural because it maps to actual cognitive strengths.

 

When automation tries to think for you, it fails, and when it clarifies so you can think better, it succeeds. That’s the difference between replacement and augmentation. One threatens agency, and the other enhances it.

 

 

 

The outcome: Email that works like you think

The real transformation transcends metrics. This isn’t about achieving inbox zero or improving response rates. Those are symptoms of a deeper shift: email finally operating in harmony with human cognition.

 

Consider what changes when email friction disappears. Reading time drops because you’re reading only what matters. Responses improve because context is clear rather than reconstructed. Mental energy previously spent on email management gets redirected to actual work. These gains compound daily.

 

This isn’t just an improvement for professionals whose work flows through email. It’s a fundamental unlock. Communication returns to its original purpose: enabling collaboration rather than impeding it. The tool disappears, but the work remains.

 

Spike doesn’t revolutionize email. We restore it. We’re not just building a better client by choosing clarity over complexity. We’re fixing a broken system. Because email doesn’t need disruption, it needs what it’s always needed: to work how you think it should. With the right AI approach, that’s finally possible.

Dvir Ben Aroya
Dvir Ben Aroya CEO and co-founder of Spike. His passion for establishing Spike as the preeminent communication tool is only rivaled by his passion for surfing.

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