Email had to evolve, here's how we fixed it

Rachamim Kennard
By Rachamim Kennard, Updated on May 08, 2025, 4 min read

Spike’s chat-style UI isn’t just a reinvention of email, it’s what email was always supposed to become.

 

Think about how your team actually communicates when things need to move fast. They don’t spin up formal threads with subject lines and signatures. They just talk. Quick exchanges, back-and-forth, decisions made in real time.

 

But the moment that conversation shifts to email, especially with clients, partners, or anyone external, it gets trapped in a rigid structure built for a different era.

 

Spike bridges that gap. 

 

It keeps everything essential about email, your existing address, full IMAP support, message history, and professional formatting. But it layers on the fast, intuitive, chat-like flow modern teams already default to in Slack, WhatsApp, or iMessage.

 

You don’t need a new messaging app. You need the one everyone already uses to feel as natural as the ones you added to work around it.

 

And when formality matters, e.g., for first introductions, investor updates, and cold outreach, Spike handles that, too. It doesn’t replace etiquette; it just removes the friction

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The problem: Email was never built for this

Email works. It always has. And that’s part of the problem.

 

You scroll, search, dig through long threads, signatures, read-mores, forwarded chains, and manage. But managing isn’t the same as working, and it definitely isn’t the same as flowing.

 

What slows you down isn’t the volume of communication, it’s the architecture of email itself. Each reply spawns a new fragment and every added recipient spawns a parallel loop. So, the context scatters, the mental load increases, and your progress stalls.

 

Why is it like this? Because email was built for another era. When it first took shape, work was mostly synchronous, mostly local, and mostly slow. The original protocols weren’t wrong, they were just based on the assumptions of 1990s office life.

 

Folders, threads, and subject lines weren’t signs of brilliance, they were concessions to technical constraints. Chat tools like Slack and WhatsApp weren’t born out of innovation. They were born out of frustration, a need to patch the limitations of email when work became too fast and fluid for it to keep up.

 

But what Spike realized was simple: we don’t need a workaround. We need to fix the thing we all already use.

 

Spike doesn’t ask you to adopt a new platform. It upgrades the one that’s already universal. The one your clients, partners, and team are already in, without silos, onboarding, or switching costs. It replaces friction with flow and reclaims the time you didn’t know you were wasting.

 

 

 

Conversation is the brain’s natural language

Here’s the real problem with traditional email: it asks your brain to do work it was never meant to do.

 

You don’t think in threads. You don’t store ideas in folders. You don’t process communication by subject line. You think in flow with one idea leading to the next, naturally, without headers or formatting.

 

But email interrupts that. Every new reply breaks the chain. Context gets buried under quotes and signatures. Your attention splinters between scattered fragments of the same conversation. Over time, this trains you to accept that slow, fragmented communication is normal. That’s why chat tools feel faster, they’re more natural. They match how your brain works, not how legacy systems were designed.

 

Spike brings that experience to email without forcing you to abandon the platform. You still have everything you expect from email (search, structure, formality when needed), but your day-to-day messages become effortless. One continuous conversation, not 17 disconnected replies.

 

It’s not about simplifying email. It’s about removing the mental drag that’s been baked into it for decades.

 

And when communication feels natural, you respond faster, stay focused longer, and think more clearly.

 

 

Why Chat-UI is ideal for AI

Every productivity tool promises AI features. But here’s the truth no one says out loud:

 

AI can’t help you if it doesn’t know where you are in the conversation.

 

Threaded email hides that context. It fragments your communication, splits related ideas across multiple messages, and forces AI to guess what matters. The result? Irrelevant suggestions, useless summaries, and one more tool to ignore.

 

Spike’s AI fixes that.

 

Because everything flows in a single conversation, AI doesn’t need to piece together meaning, it already sees the full picture. You get:

 

  • Conversational summaries that deliver instant, in-stream summaries with zero digging.

 

  • Smart replies that understand the intent and prior context.

 

  • AI Feed which provides a summarized digest of unread emails without needing to open them.

 

Instead of toggling between tools or waiting for a plug-in to catch up, AI in Spike works where and while you’re working. Without delays, reconstruction, or extra steps.

 

And because the experience is conversational, AI suggestions feel natural.

 

That’s what makes Spike the right interface for AI: not just smarter tools but smarter timing, placement, and design.

 

 

 

Work isn’t slowing down. Your tools shouldn’t slow you down either

You’re juggling conversations across teams, clients, and platforms. Deadlines move, priorities shift, and communication is constant, and it’s not going to slow down.

 

So why are we still using tools that slow us down?

 

Traditional email wasn’t built for this. Chat tools helped fill the gaps, but now we’re all stuck toggling between platforms just to stay caught up. And somewhere in all that switching, real focus gets lost.

 

Spike didn’t set out to reinvent email. It set out to restore what email lost: immediacy, clarity, and flow.

 

Traditional clients tried to keep up by layering features like filters, folders, plugins. But the core experience remains fragmented, rigid, and slow. Spike took a different path.

 

It started with a simple question: What if email felt like conversation?

 

The result is a workspace where messages read like chat, replies stay in context, and communication flows without breaking stride. Spike keeps everything people expect from email your address, your threads, your formatting, but removes the barriers that make it exhausting.

 

With Spike:

 

  • Every conversation is one continuous thread, so no header gymnastics, no reply-chain archaeology.

 

  • Your inbox becomes a real-time workspace, not a backlog to manage.

 

And thanks to built-in AI, your inbox doesn’t just show you what’s there — it tells you what matters.

 

Need a summary of a 30-message thread? Spike does it in seconds.

 

Want to reply faster without losing tone? Spike drafts with context.

 

Switching from message to meeting? One tap, right inside the thread.

 

This isn’t a new app to learn. It’s the email you already use, just inally designed to match how you think, talk, and work.

Rachamim Kennard
Rachamim Kennard Rachamim Kennard is a data-driven strategist with a passion for scaling brands through organic channels. With years of experience in SEO, content marketing, and growth experimentation, he now leads Organic Growth at Spike, overseeing content, SEO, and CRO efforts.

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