Avoid the Post-Holiday Sales Slump: 11 Tips to Increase Sales for Your Small Business

Diana Rubine
By Diana Rubine, Updated on October 03, 2023, 7 min read
Increase After Christmas sales

After the holidays, it’s easy to feel like you’re running on empty. You’ve spent countless hours working and shopping, and all you want to do is kick back and relax with your family. But if you want your business to keep growing, it’s important that you don’t forget about marketing in January! Here are our top tips for increasing sales after the holiday season.



Grow Your Email Marketing Mailing List

Growing your email marketing list can be a great way to increase sales throughout the year for a few reasons. First, having a larger email list means that you have a wider audience to market your products or services to. This can help to increase the visibility of your business and make it more likely that people will see and engage with your marketing messages.


Second, email marketing is a cost-effective way to reach potential customers. Unlike other forms of advertising, email marketing allows you to directly target individuals who have expressed an interest in your business and its products or services. This can help to ensure that your marketing messages are being seen by people who are more likely to make a purchase.


Finally, growing your email marketing list after the holidays can be especially beneficial because many people are making New Year’s resolutions and looking for new products or services to help them achieve their goals. By having a larger email list, you can reach more of these potential customers and increase your sales with targeted email campaigns.


Use a digital workspace platform to communicate with vendors and customers effectively


Review Your Marketing SEO and Product Tag Information

The first step to success is to ensure you are utilizing the correct tags on your product pages. Tags are essential for SEO, but they can also help drive traffic to your site and increase engagement with the right audience.


Before you begin tagging products, make sure that you have already researched what keywords and phrases people are searching for when they want to buy something like what you offer. You will also want to take into consideration what kind of language is used by people who read blogs on topics related to yours or use social media sites such as Facebook or Instagram where relevant customers might be found.


Once you’ve determined these two things (and after making sure that an appropriate level of traffic exists), start searching for those terms and phrases in SEO lookers like Ahrefs or Semrush. Check if there are any long-tail variations that aren’t being targeted yet either: If so, then consider using them instead!


Also, reviewing your marketing tags in January can be an excellent opportunity to update your tags to reflect any changes or updates to your business or its products or services. This can help to ensure that your website is accurately representing your business and its offerings, and can help to improve the overall user experience for visitors to your website.



Check Out Competitor ads

Take a look at what your competitors are doing. Look at their ads, and try to figure out why they are successful. What is the best ad? The worst? The most effective? Creative? Expensive? It’s a good idea to find examples of all of these types of ads because you can learn something from each one.



Use Retargeting

A great way to encourage customers who have shown interest in your products, but didn’t buy at that time, is by using retargeting. This happens when an ad is shown on a different website (or even Facebook) after someone visits your site and leaves without buying anything. Retargeted ads can be very effective because they remind them of what they saw while they were browsing your site, so it’s more likely to catch their attention.


You can also use retargeting on social media platforms like Instagram or Facebook where people are already spending time online looking for things to buy!



Create a Bundle Deal


Bundle deals are a great way to increase sales and maximize value for your customers. You can include several different products in a bundle, but the idea is to offer something more than just getting all of the items together. Bundle deals can also help to increase post-holiday sales by encouraging customers to make a purchase now rather than waiting for a future sale or promotion. By offering a limited-time bundle deal, you can create a sense of urgency that can motivate customers to make a purchase now rather than waiting. This can help to increase sales in the immediate aftermath of the festive season – especially if people have gift cards or cash.



Use Upsells and Downsells

Upsells can also be effective at increasing post-holiday sales by making the customer aware of additional products or services that they may not have been aware of before. For example, if a customer buys a new TV from your business, you could offer them a warranty or extended service plan as an upsell. This can help to increase the overall value of the customer’s purchase and can provide them with additional peace of mind.


Downsells can also be effective at increasing sales by making the customer aware of cheaper options for products and services that they may not have been aware of before. For example, if a customer wants to buy an expensive new TV but is on a budget, you could offer them a cheaper model as a downsell. This can help to increase sales while also providing customers with options that meet their budget requirements.



Expand Your Product Offerings

If you’re a retailer, after the holidays is the time to expand your product range. By adding new products to existing ranges or introducing whole new items, existing customers will have a reason to come back day after day. This can be done by finding suppliers who will provide the goods at a competitive price and then promoting these new products as “NEW” on your website.


Don’t just add the same old stuff though; be creative! Take advantage of trends such as eco-friendly packaging and vegan-friendly ingredients to create new products that appeal to customers looking for ethical solutions.



Create a Giveaway or Competition

Create a giveaway to increase after Christmas sales


One of the best ways to increase sales is by giving away a product or discount. This will create buzz, get people talking about your products and encourage them to buy more.


You can run competitions too! You can hold a competition where users have to share something on social media in order to enter, or they could buy a certain amount of products before the end of January in order to enter.

Here are some great examples:

  • Ask customers to post a review of one of your products online for a chance at a gift card.

  • Everyone following your social media accounts is entered in for a drawing for a free XXX.


Review Your Delivery Methods and Prices

Reviewing your delivery methods and prices is a smart move to turn the dial on increasing sales. If you are using a third-party delivery service or any other shipping company, it is worth checking their prices to see if there are any cheaper options out there. This can significantly save on costs if the difference can be significant enough for your business to recoup those savings in sales.


You may also want to consider whether or not it is financially viable for you to start using such services if they are not already being used by your company. The cost of acquiring new customers will often outweigh any discount gained from switching around courier companies, so it’s best avoided unless absolutely necessary!



Contact Existing Customers

Another way to increase post-holiday sales is by contacting existing customers to let them know that your plans are for the new year. If you’re planning to carry new product lines – let them know! We recommend sending emails no more than weekly, but no less than monthly. You want to stay top of mind for your existing customers throughout the winter months to increase customer engagement long term.



Upgrade Your Technology

Upgrading your technology can help increase your sales in a few different ways. It can make your business more efficient and effective, allowing you to serve more customers in less time. This can help you generate more sales during the busy holiday season and afterward.


Upgrading your technology can also help you offer new or improved products and services, which can help you attract new customers and retain existing ones. For example, if you upgrade your e-commerce platform, you may be able to offer a wider selection of products or more convenient shopping options, which can help increase your sales.


Upgrading your technology can also help you improve your customer service, which can be especially important during the holiday season when customers may be under more stress. By offering fast and helpful support, you can help ensure that your customers have a positive experience with your business, which can help increase your sales and build loyalty.


As an example, a digital workspace platform like Spike can allow you to collaborate with vendors, quickly communicate with e-commerce customers, and also host video meetings with VIP customers.



Wrap Up on Increasing Post-Holiday Sales

We hope these tips help you to make the most of your sales in the New Year. January is a great time to experiment with new product offerings, new advertising approaches, and new pricing options.

Diana Rubine
Diana Rubine Diana Rubine is a proud Colombian-Israeli and currently, she is the Director of Engagement at Spike. Diana has 15 years of experience in Account Management and Customer Success in a variety of industries such as gaming, mobile attribution & cybersecurity. She also loves mentoring women in CS and Pilates.

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