12-Week Transformation Plan to Become a Better CEO

Oren Todoros
By Oren Todoros, Updated on November 06, 2023, 13 min read
Becoming a Better CEO

Being a better CEO goes beyond the fancy title; it’s about becoming an influential leader who wears many hats. Above all, an exceptional CEO possesses a clear vision that inspires personal and company growth. They are not merely bosses; they are communicators who cultivate trust and foster open conversations within the organization.

As a CEO, your role is crucial in shaping your company’s future, and I’m here to help you on a journey to become an even better leader. In this guide, we’ll explore different aspects of leadership and provide practical advice and strategies you can use over 12 weeks. But it’s not just about what to do – we’ll also explain why these things matter so you can understand their importance in your growth as a CEO.

In today’s dynamic business landscape, the best CEOs are strategic thinkers capable of adapting their plans to ever-changing markets. They excel at building diverse and motivated teams that collaborate seamlessly. Their decision-making prowess combines well-researched choices with the courage to take calculated risks when necessary.

Personal growth is an ongoing journey for them, marked by seeking feedback, staying updated on industry trends, and continuous development. They reflect on their leadership style and continually strive to refine it, all while promoting an inclusive and ethical organizational culture.

Together, we’ll explore these facets of leadership and more, helping you evolve into an even more effective and impactful CEO. Ready to dive in?


Week 1: Self-Assessment and Goal Setting

Before we dive into the specifics of leadership development, let’s begin with a critical step: self-assessment. This week, your task is to examine your leadership style, strengths, and areas for improvement. Why is this important? Understanding your current state is like knowing your starting point on a map before embarking on a journey. It gives you clarity, enabling you to set meaningful goals.

For example, if you know that you are a strong communicator, you can set a goal to improve your public speaking skills. Or, if you know that you are a good listener, you can set a goal to become more assertive. By understanding your strengths and areas for improvement, you can develop a plan to become a more effective leader.
Self-assessment is also important because it helps you to identify your values and motivations. What is important to you as a leader? What motivates you to lead? Once you understand your values and motivations, you can use them to guide your development as a leader.

Finally, self-assessment is important because it helps you to build trust with your team. When your team knows that you are committed to your own development, they are more likely to trust you and follow your lead.
So, if you want to become a more effective leader, start by taking some time to assess yourself. What are your strengths and areas for improvement? What are your values and motivations? Once you have a good understanding of yourself, you can start to develop a plan to become the leader you want to be.
Here are some tips for self-assessment:

  • Be honest with yourself. Don’t try to sugarcoat your weaknesses or exaggerate your strengths.

  • Be specific. Don’t just say that you’re a good communicator or a good listener. Give specific examples of times when you’ve demonstrated these skills.

  • Be open to feedback. Ask your friends, family, and colleagues for their honest feedback on your leadership style.

  • Be willing to change. Once you’ve identified your areas for improvement, be willing to take steps to develop these areas.

Self-assessment is an ongoing process. As you grow and develop as a leader, you will continue to learn and grow. So, don’t be afraid to revisit your self-assessment regularly and make adjustments as needed.

Actionable Takeaways:

  1. Conduct a comprehensive self-assessment. Consider seeking feedback from peers, mentors, and employees to gain a holistic view of your leadership.

  2. Define specific, measurable, achievable, relevant, and time-bound (SMART) goals for your CEO improvement.

  3. For example, if you discover through self-assessment that you struggle with delegation, a SMART goal could be: “Delegate 20% of my daily tasks to team members by the end of the quarter.”


Week 2: Time Management and Prioritization

As a CEO, your time is one of your most valuable resources. With numerous responsibilities and tasks to handle, it’s essential to use your time wisely. This week, we’ll concentrate on enhancing your time management and prioritization skills. Why? Because effective time management ensures that you invest your most precious resource—time—in high-impact activities that align with your goals. When you manage your time effectively, you’ll accomplish more in less time, reduce stress, and boost productivity.

Time Management and Prioritization


Actionable Takeaways:

  1. Create a detailed daily and weekly schedule that prioritizes critical tasks, such as strategic planning, team collaboration, and decision-making.

  2. Delegate responsibilities that can be handled by others, freeing up your time for more strategic endeavors.

  3. Utilize time-tracking tools and techniques. For instance, try the Pomodoro Technique, which involves focused work for 25 minutes, followed by a 5-minute break, to boost productivity.


Week 3: Communication Skills

Communication is not merely a tool in a leader’s arsenal; it’s the very lifeblood that courses through the veins of effective leadership. It’s the conduit through which ideas are conveyed, strategies are articulated, and relationships are nurtured. This week, we dive deep into the crucial realm of enhancing your communication skills, a fundamental aspect of becoming a more effective CEO. Why, you ask? Well, because strong communication isn’t just a nice-to-have skill—it’s the cornerstone that fosters understanding, trust, and alignment within your organization.

As CEO, give your team a complete communication solution with video meetings, team chat, and more.


Actionable Takeaways:

  1. Practice active listening to genuinely understand your team’s concerns and ideas. When employees feel heard, they are more engaged and committed.

  2. Invest in improving your public speaking or presentation skills, which are vital for conveying your vision and strategy effectively.

  3. Establish regular team meetings and an open-door policy. Encourage transparent and honest communication, as it promotes a culture of trust and innovation.


Week 4: Strategic Planning

A CEO’s primary responsibility is charting a clear strategic direction. One month in, we delve into the intricacies of strategic planning. Why is it important? A well-defined strategy aligns your team, resources, and efforts toward common objectives.

Strategic planning is the process of developing a long-term plan for an organization. It involves identifying the organization’s goals, assessing its current situation, and developing a strategy to achieve its goals. Strategic planning is important because it helps organizations to:

  • Stay focused on their goals. A well-defined strategy helps organizations to stay focused on their long-term goals and to avoid getting sidetracked by short-term challenges.

  • Align their resources. Strategic planning helps organizations to align their resources, such as people, money, and time, with their goals. This helps to ensure that the organization is using its resources in the most effective way possible.

  • Make better decisions. Strategic planning helps organizations to make better decisions by providing a framework for evaluating options and choosing the best course of action.

  • Be more competitive. Strategic planning can help organizations to be more competitive by providing a clear understanding of the organization’s strengths and weaknesses, as well as the opportunities and threats in the external environment.


Actionable Takeaways:

  1. Review your company’s mission, vision, and long-term goals. Ensure they reflect your vision for the organization.

  2. Develop a comprehensive strategic plan that outlines key initiatives, timelines, and measurable outcomes.

  3. Create and regularly monitor key performance indicators (KPIs) to gauge your progress and adjust your strategy as needed.


Week 5: Team Building and Leadership

Great leaders inspire and lead high-performing teams. This week, we emphasize the significance of team building and leadership development. Why? A cohesive and motivated team is the driving force behind organizational success.

Actionable Takeaways:

  1. Invest in team-building activities and workshops to cultivate unity, trust, and collaboration among your team members.

  2. Develop your leadership skills through mentorship, leadership courses, or executive coaching.

  3. Foster diversity and inclusion within your team. Encourage diverse perspectives, which often lead to innovative solutions and better decision-making.


Week 6: Decision-Making and Problem-Solving

As a CEO, you’re faced with decisions that shape your organization’s future. This week should be all about decision-making and problem-solving. Why? Well-informed decisions lead to positive outcomes and organizational resilience.

Informed decisions serve as the catalysts for positive outcomes, directing your company toward prosperity and growth. They are the pillars of organizational resilience, enabling your enterprise to withstand the storms of uncertainty and thrive amidst change. Through the honing of these essential skills, you equip yourself to navigate complex challenges, allocate resources judiciously, manage risks astutely, and inspire your teams with confidence.

Actionable Takeaways:

  1. Practice data-driven decision-making by analyzing relevant information and considering potential outcomes.

  2. Create a structured decision-making framework that streamlines the process and ensures consistency.

  3. Embrace failures as valuable learning opportunities. Share your experiences with your team to foster a culture of continuous improvement.


Week 7: Innovation and Adaptability

Today’s business landscape demands innovation and adaptability. This week, we explore fostering a culture of innovation. Why? Innovation drives growth, sustains competitiveness, and positions your organization for long-term success. Today’s business landscape is constantly changing. New technologies are emerging all the time, and customer expectations are evolving. In order to stay ahead of the competition, businesses need to be able to innovate.

Innovation is essential for businesses of all sizes. It can help businesses grow, increase profits, and improve customer satisfaction. Innovation can also help businesses stay competitive in a changing marketplace.

Here are some additional insights on the topic of innovation:

  • Innovation is not just about coming up with new ideas. It’s also about implementing those ideas and making them successful.

  • Innovation requires a willingness to take risks. Not all new ideas will be successful, but that’s okay. The important thing is to keep trying and to learn from your mistakes.

  • Innovation can be a team sport. Encourage employees to share ideas and to collaborate on projects.

  • Innovation doesn’t always have to be expensive. There are many ways to innovate on a budget.

  • Don’t be afraid to fail. Failure is a part of the innovation process. Learn from your mistakes and move on.

  • Celebrate successes, big and small. This will help to create a culture of innovation within your organization.


Actionable Takeaways:

  1. Encourage and reward employees for proposing new ideas and solutions. Create a safe space for innovation to flourish.

  2. Allocate resources and time to support innovation initiatives and projects, demonstrating your commitment to fostering creativity.

  3. Embrace change and adapt quickly to market trends. Being nimble in your decision-making allows your organization to thrive in dynamic environments.


Week 8: Financial Acumen

Financial knowledge is essential for a CEO because it allows them to make informed decisions about the company’s finances. By understanding the company’s financial health, a CEO can identify areas where there is room for improvement, such as reducing costs or increasing revenue. Additionally, financial acumen can help a CEO to make sound investment decisions, which can lead to sustainable growth and profitability.

By delving into the financial intricacies of your organization, you gain the ability to decipher its financial statements, discern trends, and spot opportunities for optimization. Armed with this knowledge, you are not merely steering the ship but charting a course that ensures the financial stability and prosperity of your organization for years to come. Effective resource management, guided by your financial wisdom, enables you to allocate funds judiciously, invest in strategic initiatives, and navigate economic fluctuations with resilience.

Actionable Takeaways:

  1. Regularly review your company’s financial statements, budgets, and forecasts to gain a deep understanding of its financial well-being.

  2. Consider seeking financial training or consulting with a financial advisor to enhance your financial literacy.

  3. Monitor key financial metrics and indicators to proactively address financial challenges and seize growth opportunities.


Week 9: Stakeholder Management

Building and nurturing relationships with stakeholders, such as investors, customers, employees, and the community, is essential for long-term success. Why? Strong stakeholder management garners support, trust, and collaboration, which are crucial in achieving organizational goals.

Actionable Takeaways:

  1. Identify key stakeholders and their interests in your organization. Understand their motivations and concerns.

  2. Develop a comprehensive stakeholder communication plan to engage with them regularly and transparently.

  3. Address stakeholders’ concerns and feedback promptly, demonstrating your commitment to their interests and fostering trust.


Week 10: Crisis Management

Every CEO will face challenges and crises. Being prepared to handle them effectively can make a significant difference in your organization’s resilience and reputation. Why? Well-executed crisis management can mitigate damage and maintain stakeholder trust. A crisis is an event that has the potential to damage an organization’s reputation, financial stability, or operations. Crises can be caused by a variety of factors, including natural disasters, product recalls, workplace accidents, and cyberattacks.

When a crisis strikes, it is important for CEOs to act quickly and decisively. The first step is to assess the situation and determine the severity of the crisis. Once the severity of the crisis is known, the CEO can then develop a plan to address it.

The crisis management plan should include the following elements:

  • A communication plan: This plan should outline how the organization will communicate with its stakeholders during the crisis.

  • A response plan: This plan should outline how the organization will respond to the crisis.

  • A recovery plan: This plan should outline how the organization will recover from the crisis.


Actionable Takeaways:

  1. Develop a comprehensive crisis management plan that outlines roles, responsibilities, and communication strategies for various scenarios.

  2. Conduct regular crisis simulations to test your team’s readiness and identify areas for improvement.

  3. Maintain transparent communication with stakeholders during crises, providing timely updates and demonstrating your organization’s commitment to resolving issues and minimizing disruptions.


Week 11: Personal Development

Personal growth plays an integral role in enhancing your effectiveness as a leader. Investing in your well-being and committing to continuous learning are essential components that guarantee you stay at the pinnacle of your leadership prowess. Why is this crucial, you might ask? A CEO dedicated to self-improvement not only sets a compelling example for the entire organization but also remains consistently prepared to tackle new and unforeseen challenges that may arise. In essence, your commitment to personal growth not only elevates your own leadership capabilities but also fosters a culture of growth and adaptability within the organization, thereby propelling it toward sustained success.

Actionable Takeaways:

  1. Prioritize self-care and stress management to maintain your physical and mental well-being, setting a positive example for your team.

  2. Continue seeking feedback from colleagues, mentors, and employees to identify areas for personal improvement.

  3. Stay informed about industry trends and best practices through ongoing education and networking opportunities. Being a knowledgeable and forward-thinking CEO inspires confidence among your team and stakeholders.


Week 12: Reflect and Iterate

In this culminating week, take a moment to reflect on the strides you’ve made over the past 11 weeks and to set the stage for ongoing growth. Leadership is an ever-evolving voyage, and your steadfast dedication to perpetual enhancement profoundly enriches not only your personal journey but also fortifies the resilience and prosperity of your organization. As we conclude this transformative journey, let’s revisit your accomplishments and chart a course for continued development.


In this culminating week, take a moment to reflect on the strides you’ve made over the past 11 weeks and to set the stage for ongoing growth. Leadership is an ever-evolving voyage, and your steadfast dedication to perpetual enhancement profoundly enriches not only your personal journey but also fortifies the resilience and prosperity of your organization. As we conclude this transformative journey, let’s revisit your accomplishments and chart a course for continued development.
Here are a few things to think about as you reflect on your progress:

  • What have been your biggest successes?

  • What have been your biggest challenges?

  • What have you learned about yourself as a leader?

  • What are your goals for continued development?


Once you’ve had a chance to reflect, it’s time to start planning for your ongoing development.
Here are a few ideas:

  • Set goals for yourself. What do you want to achieve as a leader?

  • Identify areas where you want to improve. What skills or knowledge do you need to develop?

  • Create a development plan. This could include taking courses, reading books, or seeking out mentors.

  • Make a commitment to continuous learning. The world of leadership is constantly changing, so it’s important to stay up-to-date on the latest trends and best practices.


By taking the time to reflect on your progress and plan for your ongoing development, you can ensure that you continue to grow as a leader. This will benefit both you and your organization, as you will be better equipped to meet the challenges and opportunities of the future.

Actionable Takeaways:

  1. Review the goals you set in Week 1 and assess the progress you’ve made throughout this transformational journey.

  2. Adjust your leadership style, strategies, and goals based on feedback and the results you’ve achieved.

  3. Commit to fostering a culture of continuous improvement within your organization, where growth and learning are not only encouraged but celebrated.



Becoming a better CEO in just 90 days is an ambitious yet achievable goal. This 12-week transformation plan provides a structured roadmap to enhance your leadership skills, mindset, and habits. Remember that leadership is a dynamic journey, and your dedication to growth will not only benefit you personally but also contribute to the long-term success of your organization. By focusing on self-assessment, actionable takeaways, and a commitment to continuous improvement, you’re on the path to becoming a more effective CEO.

Oren Todoros
Oren Todoros Oren is a strategic thinker with over 20 years of experience in the marketing industry and is the current Head of Content Strategy at Spike. He's also the proud father of 3 beautiful daughters and a dog named Milo.

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