Agency Podcasts: Essential Audio Insights for Every Marketer

Oren Todoros
By Oren Todoros, Updated on August 20, 2023, 7 min read

Podcasting is the ideal medium for niche content in 2023 and is bigger than ever. But what exactly is podcasting? It’s a form of digital media where creators share episodic audio content delivered over an RSS feed. Listeners can download or stream these episodes on their devices, tuning in whenever they want through apps like Apple Podcasts, YouTube, Overcast, Pocket Casts, etc. It’s a modern twist on the radio but without the middleman. Podcasting allows creators to tell stories, share information, and connect with their audience worldwide.



How Podcasts Enhance Learning on Your Schedule

For marketers, marketing agency podcasts are a goldmine of free training content. In a world where you are bombarded with listicles and random social media posts, podcasts offer a breath of fresh air and focus. They allow marketers to dive deep into topics, engage audiences in meaningful dialogues, and build a loyal following. It’s a way for marketing professionals to build a virtual network to share best practices and tell war stories.

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Podcasts are also a treasure trove of free knowledge for marketers. Whether you’re interested in the latest SEO strategies, social media trends, content marketing wins, the latest AI tools for marketing agencies, or agency management advice, there’s a podcast out there for you that will upgrade your knowledge on your terms and on your schedule.


In this blog, we will look at the top creative agency podcasts in 2023 that every marketer should have on their subscription list. These podcasts will give you free insights into the ever-changing marketing landscape without requiring you to travel to a conference or buy a book. Whether you’re a seasoned marketer or just starting, these podcasts will provide you with the audio insights you need.



Top Agency Podcasts Every Marketer Should Subscribe To



The Creative Agency Podcast


The Creative Agency Podcast is a great podcast for anyone involved in web agencies, creative agencies, or traditional marketing agencies. Each new episode looks at the life of an agency owner, exploring their missteps, lessons learned, and what led to their path of success.  Each show concludes with some key takeaways that listeners can apply to their businesses. The show is hosted by Chris Bolton.


Subscribe on Apple Podcasts



Build a Better Agency Podcast


As the name of the podcast suggests, the Build a Better Agency Podcast is all about helping you create a stronger, more successful agency to deliver more value to your clients. It offers practical information on scaling your agency, attracting better clients, improving employee retention, and strengthening your bottom line.


Subscribe on Apple Podcasts



The Marketing Agency Leadership


Hosted by marketing veteran Rob Kischuk, The Marketing Agency Leadership podcast is a must-listen for any agency owner or marketing professional looking to grow their knowledge. The podcast features interviews with a wide range of leaders and founders of marketing agencies, offering a casual yet insightful look into the industry. It’s one of those must-follow shows for marketing professionals.


Subscribe on Apple Podcasts



Agency Dealmasters Podcast


The Agency Dealmasters Podcast offers an inside look into larger enterprise-level agencies working with some of the world’s biggest brands. Host Nathan Anibaba interviews leaders who have worked or consulted for companies like Netflix, Google, Spotify, etc. If you’re looking to break into the big company marketing budgets, this is a must-have show on your podcast app.


Subscribe on Apple Podcasts



Agency Leadership Podcast


The Agency Leadership Podcast, hosted by Chip Griffin and Gini Dietrich, is a newer podcast that veers away from interviews. Instead, each episode includes practical advice from the two co-hosts, making it a valuable resource for agency owners and marketers.


Subscribe on Apple Podcasts



Wrap Up on Top Agency Podcasts for Marketers

Wrapping up, the marketing world is constantly evolving, with new strategies, technologies, and trends emerging all the time (think about how much AI is driving content today vs last year). For marketers, staying ahead of the curve is not just an advantage; it’s a necessity to deliver value for your clients. That’s where agency podcasts come in. They serve as a free platform for continuous learning, offering invaluable insights from industry leaders, thought-provoking discussions on the latest trends, and practical advice to navigate the marketing world.


These podcasts are more than just a source of information; they are a catalyst for your personal growth. They’ll spark new ideas, challenge your thinking, and inspire you as marketers to push the boundaries of what’s possible for client delivery. From the Creative Agency Podcast’s deep dives into the lives of agency owners to the Agency Leadership Podcast’s practical advice for agency owners and marketers, these podcasts offer a wealth of knowledge at your fingertips for free that you can listen to anywhere in the world.


So, whether you’re commuting to the office, walking the dog, working out, or just chilling at home, tuning into these podcasts can turn your dead time into a learning opportunity at no cost to your training budget. Growing your marketing knowledge never steps for you because it doesn’t for your competitors. So, follow these podcasts, and keep your brain open like a sponge.


Subscribing to a podcast is like bookmarking your favorite website. It means you’re automatically signing up to receive new episodes as they’re released to your device. You don’t have to remember to check back for new content; it’s delivered straight to your podcast app.   

Subscribing to a podcast on Apple Podcasts is a straightforward process. First, open the Apple Podcasts app on your device. Use the search function to find the podcast you’re interested in. Once you’ve found it, tap on the podcast’s name to view its main page. Here, you’ll see a “Subscribe” or “Follow” button depending on your iOS version. Tap it, and you’re all set! New episodes will automatically appear in your podcast library when they’re released.   

By default, subscribing to a podcast will automatically download it offline as long as your device has enough storage space.   

Yes, subscribing to podcasts on Apple Podcasts is free. Some podcasts may offer additional premium content for a fee through an Apple Podcasts paid subscription or a Patreon. Still, most podcasts are completely free to subscribe to and listen to. They will often have ads to monetize the show.   

Oren Todoros
Oren Todoros Oren is a strategic thinker with over 20 years of experience in the marketing industry and is the current Head of Content Strategy at Spike. He's also the proud father of 3 beautiful daughters and a dog named Milo.

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